The market and sales sectors undergo transformation due to artificial intelligence (AI) together with machine learning (ML) and generative AI (GEN AI) which advance marketing approaches from old ...

The term “buyer-centric sales” sounds self-explanatory, doesn’t it? When you put your buyer at the center of the sales process, you key into their needs and achieve the outcomes that matter to them.

In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet, traditional sales forecasting methods are increasingly proving inadequate, as ...

Doron Aspitz is the CEO of Verix, a leading provider of AI commercial operations enhancement platforms for the pharmaceutical industry. As the poet once said, “Two paths diverged in a yellow wood,” ...