In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Opinions expressed by Entrepreneur contributors are their own. There’s nothing that can benefit and grow your business like a sales funnel. You take the customer by the hand and lead him or her ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Opinions expressed by Entrepreneur contributors are their own. Are you producing irresistible content for your audience? I hope so, because the truth is, there seems to be no other way. It doesn’t ...

There is no question that having your own business can be extraordinarily time-consuming. You’ll spend hours every day sifting through data, talking to your team and figuring out what you need to do ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

There’s nothing that can benefit and grow your business like a sales funnel. You take the customer by the hand and lead him or her through the process of getting to know your product. Along the way, ...

How top-funnel inefficiencies leave a lot of money on the table. B2B marketing teams are increasingly being evaluated on their contributions to the sales pipeline or even revenue. Understandably, ...

Are your buyers getting stuck in the middle of your sales funnel? It's time to take a plunger to your process to unclog your conversion strategy. Join us to learn how to find the source of the problem ...

An effective B2B email marketing strategy has much less to do with email, per se, than you may think. The best programs nurture and engage leads while also acting as a critical step toward closing ...

Chief Executive Officer at Hub.Inc, We help sales engineers, presales, solution architects and technical sales pros win more business. Technology businesses are in constant pursuit of growth, and they ...

Recently, I was sitting with a client — we’ll call her Amanda — when the topic of sales funnels came up. Here’s how it happened: I mentioned something about a sales funnel and Amanda looked at me as ...