Using sales and marketing intent data can be a powerful tool, with even the slightest market share rise representing a significant commercial gain. Companies are increasingly turning to sophisticated ...

Opinions expressed by Entrepreneur contributors are their own. In the fast-paced business world, there is no asset more valuable than leads, as they are the key drivers of growth and profitability. As ...

Why You Should Care: Marketo's SaaS-based marketing automation applications help businesses improve their lead-generation efforts and get their sales and marketing organizations working on the same ...

Lead generation is a process of identifying potential customers who have an interest in your product or services and capturing their contact details. It’s one of the most important aspects of ...

In the wide-ranging and competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions. From the collection and use of ...

Apollo is a robust B2B database provider that offers end-to-end sales data and tracking. With a variety of features like lead routing, browser extensions and pipeline forecasting, its solution can be ...

Lead generation spans across multiple touch points for many businesses. For a business to survive it needs to generate sales leads in the first instance. This article covers 10 of the best ways you ...