Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...

Sales promotion is used to encourage customers to buy more of a product or to increase sales. There are a wide range of promotions that a business can use to promote its products and services ...

ITAT Kolkata held that expenditure towards sales promotion expenses allowed as deduction under section 37 (1) of the Income Tax Act since bills along with other evidences related to the same is duly ...

This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.

The PS Store is currently holding a Critics' Choice promotion discounting tons of great games, including a beloved EA shooter ...

Supermarkets kept shoppers spending after Christmas by offering a raft of promotions as take-home sales rose by 4.3% in January ...

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.

Nike will be cutting back on promotional sales throughout the year, new CEO Elliott Hill told Fortune.

3 Things You Must Do When Your Savings Reach $50,000 Here are four financial red flags to be aware of in holiday sales and promotions. Earning passive income doesn't need to be difficult.