It doesn't matter how good your products or services are if nobody buys what you're selling. A sales strategy is a detailed plan for boosting sales revenue. It takes serious thought and planning to ...

Businesses in today's digital environment have many avenues available for generating sales and marketing to customers. Lead aggregators send leads from print, television, radio and digital ads. Sales ...

One of the biggest sales trends for 2014 has been the legitimisation of sales strategy. Having a sales strategy is now of vital importance to the survival, growth and profitability of any organisation ...

Professor Frank Cespedes sits down to talk to Brian Kenny about his new book Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling about why it's imperative ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

It’s vital to make sure your sales strategy is deliberate and developed with your customer at the center of all you do, says Salesforce's Andrew Lawson. One of the great things about my job is being ...

Let’s face it. The e-commerce marketplace is saturated with retailers who offer the same products at the same prices and often on the same platforms. So how can a small business stand out in this ...