It’s an open secret that sales and marketing teams don’t always get along. They often chase different metrics and goals that keep them working toward different outcomes. Even though their overarching ...

How can you better align sales and marketing teams for a consistent experience for buyers from their first touchpoint to a closed sale? B2B marketers are publishing more content than ever before in an ...

Jen Spencer is VP of Sales and Marketing for SmartBug Media and is the host of the hyper-tactical micro-podcast, "SmartBug on Tap." You’ve probably heard that the only thing we can control in life is ...

Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

B2B marketing and sales departments are on the same team, even if it doesn’t always seem that way. Disconnect between the two functions is still an issue in some organizations: a recent survey by ...

Most B2B sales and marketing teams typically function in a “serial,” or linear manner. Marketing engages prospective buyers early in their purchase journey, qualifying their readiness and fit for ...

Throughout the pandemic, businesses have needed to continuously adapt as customer needs and preferences evolve. But that quick adaptation is difficult when the ...

Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely different streams. The main difference between sales and marketing is that sales ...