It’s an open secret that sales and marketing teams don’t always get along. They often chase different metrics and goals that keep them working toward different outcomes. Even though their overarching ...

Learn how social media and inbound marketing can turn listener engagement into ratings and revenue for your radio station.

Securing a customer isn’t a job for one person, nor is it a job for a single department. Traditionally, marketing and sales departments have been assigned the most customer involvement (except, of ...

B2B marketing and sales departments are on the same team, even if it doesn’t always seem that way. Disconnect between the two functions is still an issue in some organizations: a recent survey by ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

An annual report for sales and marketing informs senior executives or members of the sales and marketing teams how the company performed against its objectives and targets. The report also explains ...

Opinions expressed by Entrepreneur contributors are their own. Franchise revenue and growth are alive and well, defying dire predictions that the pandemic would kill business growth. According to ...

Reviewing Kraft Heinz's extensive brand portfolio, Corn Nuts probably doesn't jump to mind for consumers as quickly as, say, Kraft, Heinz or Oscar Mayer. The maker of the fried, crunchy kernels first ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...