It’s an open secret that sales and marketing teams don’t always get along. They often chase different metrics and goals that keep them working toward different outcomes. Even though their overarching ...

How can you better align sales and marketing teams for a consistent experience for buyers from their first touchpoint to a closed sale? B2B marketers are publishing more content than ever before in an ...

Jen Spencer is VP of Sales and Marketing for SmartBug Media and is the host of the hyper-tactical micro-podcast, "SmartBug on Tap." You’ve probably heard that the only thing we can control in life is ...

Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

Synergy hosted 62 members for its 2023 Sales and Marketing Forum, May 21-23 at the Westin hotel in Indianapolis. This year's session featured large group discussions and small peer-to-peer breakouts.

CUPERTINO, Calif.--(BUSINESS WIRE)--SugarCRM, provider of the award-winning AI-driven CRM platform, has been named “CRM Organization of the Year” by Business Intelligence Group in the 2022 Sales and ...

Most B2B sales and marketing teams typically function in a “serial,” or linear manner. Marketing engages prospective buyers early in their purchase journey, qualifying their readiness and fit for ...

Throughout the pandemic, businesses have needed to continuously adapt as customer needs and preferences evolve. But that quick adaptation is difficult when the ...