eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Salesforce has announced new applications designed to give ...

Google can drive our cars. Waze tells us how to get where we want to go. “So why can’t machines help us determine which campaigns go to which account?” asked Jason Garoutte, CEO and co-founder of San ...

What's the most important thing you need to have a successful Account-Based Marketing (ABM) strategy? Well, you need to identify the right buyers, of course. As Mrs Beaton used to advise in her ...

Keeping your contact data up to date is important for efficiently conducting business. As you enter account data into Salesforce, duplicate entries of contact records may manifest. You can use the ...

Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is ...