The murky, highly complex business of helping advertisers buy space on digital media is currently dominated by Google, Amazon ...

The companies are using the technology to build and deploy AI agents that support customer service and enhance shopper experiences.

The next generation of Salesforce Marketing Cloud - Agentforce Marketing - was developed to support marketers and advertisers ...

Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched. The post ...

New Agentforce 360 integrations for ChatGPT will enable users to access Salesforce data via the chatbot service’s interface.

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Big Tech company Salesforce’s latest act stars Matthew McConaughey, rounds of layoffs, and a loving embrace of AI. This Super Bowl Sunday, McConaughey appeared in a Salesforce advertisement focused on ...

As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ...

Salesforce.com is turning things up a notch for its Marketing Cloud platform with a new product styled similarly to its other cloud-based products: Social.com. Social.com stems from Salesforce's ...

AppLovin's 140% surge in six months is powered by Axon 2's AI-driven ad boom, soaring profits and bullish growth forecasts.

The Dow Jones Industrial Average is climbing Monday morning with shares of Apple and Salesforce seeing positive gains for the blue-chip average.

Salesforce.com Inc. this week added an online advertising management service to its hosted CRM system. San Francisco-based Salesforce.com says the new service can help customers more easily manage ...