The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...

Salesforce recently held its annual Dreamforce event, where it unveiled a host of products tied to the new Einstein 1 Platform. This platform aims to enhance productivity and customer engagement by ...

Salesforce Inc. and Databricks Inc. have debuted a new product integration that aims to simplify joint customers’ data analytics projects. The integration was developed as part of a technical ...

Blackthorn, a Salesforce-native event management app, unveiled a new platform vision with AI tools to improve event ...

Increased fees for Salesforce’s Connector program are beginning to affect software vendors, potentially raising integration costs and complicating CIOs’ AI plans. CIOs may see price increases for ...

When Salesforce bought MuleSoft last spring for the tidy sum of $6.5 billion, it looked like money well spent for the CRM giant. After all, it was providing a bridge between the cloud and the on-prem ...

(Reuters) -Slack, a Salesforce-owned workplace messaging app, recently blocked other software firms from searching or storing Slack messages, The Information reported on Tuesday, citing a public ...

“Together, Salesforce and Informatica will create the most complete, agent-ready data platform in the industry,” said Salesforce CEO Marc Benioff. Salesforce is acquiring cloud data management star ...

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Blackthorn, a Salesforce-native event management app, unveiled its new platform vision incorporating AI tools to improve efficiency for event organizers. Built on Salesforce, it integrates smoothly ...