Salesforce and Google Cloud are teaming up to help businesses leverage data and AI via a new strategic partnership. Announced this morning, the partnership will allow companies to use their data along ...

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the ...

Analytics features arrive first; agentic AI comes later Salesforce is getting cosier with the US Army via a deal worth up to ...

Agentforce will be able to use Google’s Gemini models, allowing agents to work with images, audio, and video, handle more complex tasks using Gemini’s multi-modal capabilities and two-million-token ...

Technological innovations are reshaping financial forecasting and decision-making. The fusion of Salesforce's data management with artificial intelligence (AI) is driving this transformation, offering ...

Salesforce and Google locked arms tighter Monday with a new strategic partnership through which the CRM giant is naming Google Cloud Platform, a "preferred cloud provider," and Google is reciprocating ...

Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business ...