Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched. The post ...

The next generation of Salesforce Marketing Cloud - Agentforce Marketing - was developed to support marketers and advertisers ...

Salesforce Distributed Marketing brings local marketers into the fold by allowing them to add personalization and context to national marketing campaigns. Our team tests, rates, and reviews more than ...

The biggest names in tech aren’t going to let scattered tools and siloed data stand in the way of the agentic enterprise. The ...

Salesforce on Wednesday announced a bevy of new features and product updates across its Marketing and Commerce clouds, with many of the updates designed to advance the company's overarching Customer ...

B2B marketing will benefit from more automation thanks to Salesforce's new artificial intelligence (AI)-based, account-focused marketing and customer relationship management (CRM) tool. Our team tests ...

Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud? On Wednesday, Salesforce announced a series of new features for its ...

Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagement between ...

Datorama's cloud-based AI software is used by marketers to consolidate and pull insights from data that can be used to optimize campaigns and workflows. Salesforce plans to use the acquisition to ...

As Salesforce approaches the three-year anniversary of its $2.5 billion ExactTarget acquisition, its marketing platform boss says the company is finally integrated into the rest of Salesforce's ...

Bob Stutz—who until last month led Salesforce’s Marketing Cloud unit—has left the San Francisco-based company to become the president of engineering for customer experience at SAP. Adam Blitzer, who ...