Social media plays a significant role in many businesses’ marketing plans, and for good reason: It has the power to reach wide audiences, enhanced by the sharable nature of posts, and pairs well with ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

You started your year of posting on social media strong, but then life got busy. Now the plan you made at the end of 2024 is gathering dust in a Google Doc. Notifications are stacking up. Guilt is ...

Elevate your B2B social media game in 2025? This comprehensive guide walks you through essential steps to craft a data-driven, impactful strategy. Foster Cross-Department Collaboration: Work with HR, ...

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

To be successful in building relationships and connections on social media, having a strategy is essential. Spending time to plan out a strategy will not only save you time in the long term, but will ...

There is one major hurdle between you and proving your social media strategy plan creates social media ROI – the C-Suite’s attitude towards it. You have your far-reaching social media strategy in ...

As a seasoned social media consultant or manager, you know the struggle—crafting in-depth strategies can be exhausting and time-consuming. But what if you could streamline the process without ...

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...