Researchers were invited to submit survey questions that were fielded to a nationally representative sample of 2,000 ...

Determination of sample size is one of the critical decisions in forming a customer survey. Though you can find numerable statistical guides, and sample size calculators available, many people find ...

By Courtney Kennedy, Andrew Mercer, Scott Keeter, Nick Hatley, Kyley McGeeney and Alejandra Gimenez As the costs and nonresponse rates of traditional, probability-based surveys seem to grow each year, ...

Now that over 90% of U.S. adults have cellphones, 1 survey researchers are considering whether it is necessary to continue dialing landline numbers in random-digit-dial (RDD) telephone polls. A new ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As a responsible business owner, you probably think ...