Dr. Mark Lindsay was 5 years old when he first learned that tree trunks were brown. "Up until that point, I believed leaves and trunks were all green. Just lighter and darker shades," Mark said. Mark ...

Nov. 8, 2025: Our weekly roundup of the latest science in the news, as well as a few fascinating articles to keep you entertained over the weekend. When you purchase through links on our site, we may ...

April 25, 2025: Our weekly roundup of the latest science in the news, as well as a few fascinating articles to keep you entertained over the weekend. When you purchase through links on our site, we ...

Billions of Apple devices are used in the world daily, and it’s important for their quality to be consistent. Graduating color science master’s student Andrea Avendano Martinez will be helping do just ...

Is your green my green? Probably not. What appears as pure green to me is likely to look a bit yellowish or bluish to you. This is because visual systems vary from person to person. Moreover, an ...

Color science is the term we use to describe the ‘look’ of colors from particular cameras or brands. It sounds like it should have a definite technical basis, but it’s actually quite hard to pin down ...