Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include ...

Independent SEO consultant Shaun Savvy helps Buffalo and nationwide businesses increase visibility across Google, AI ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer brand-safe creative. AI Max for Search is globally available in beta.

PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real questions advertisers are asking: how to stay competitive, cut wasted spend, work with automation ...

Video: Google Volatility, Personalized Google AI Answers, Microsoft Copilot Checkout & More SEO & PPC News This week, yep, we had another story on Google Search ranking volatility. I posted the Google ...

OpenAI has formally confirmed what many marketers have been anticipating for months: ads are coming ChatGPT and will begin testing them in the "coming weeks" in my free and new $8-per-month "Go" tier.