EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t wishful ...
Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...
Google claims AI Overviews generate the same ad revenue as traditional search results. The company is expanding AI Overview advertising globally. To succeed, advertisers must adapt to changing user ...
NEW YORK, Dec. 17, 2025 /PRNewswire/ -- adMarketplace, the leader in native search advertising, today announced the appointment of John Nitti as Global Chief Business Officer and Sam Cox as Chief ...
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