Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

There’s a quiet shift happening in search marketing: one that most brands haven’t fully caught up to yet. For years, we’ve been optimizing websites for Google search. SEO experts and marketers ...

AI is changing the digital landscape as we know it. An industry that used to run on Google’s 10 blue links is now rapidly transitioning to digital experiences based on personalized prompts and direct ...

Want your business to show up in Google’s AI-driven results? The same principles that help you rank in Google Search still matter – but AI introduces new dimensions of context, reputation, and ...

For the last two years, LinkedIn has tried to infuse AI into different parts of its platforms, including ad copies, content creation, personalized digests, hiring assistance, job hunting advice, and ...

Generative AI is rapidly replacing Google as the primary discovery tool, necessitating "Generative Engine Optimization" (GEO) to ensure brands appear accurately in AI-generated answers. This ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

Many brands are obsessing over their AI capabilities and chasing the shiniest AI tools, thinking that's what will make them stand out. But I think they're missing the point entirely. Meanwhile, brands ...

Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and ...

AI-powered search is changing how guests discover restaurants. Operators must rethink how menus, reviews, & experiences show ...