Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search. Google’s Gary Illyes confirmed that AI Search does not require specialized ...

There’s a quiet shift happening in search marketing: one that most brands haven’t fully caught up to yet. For years, we’ve been optimizing websites for Google search. SEO experts and marketers ...

Last month, a Pew Research Center report shed light on Google's AI Overviews' effect on web publishing. In short, the analysis painted an abysmal outlook for anyone relying on web traffic. But on ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

AI is changing the digital landscape as we know it. An industry that used to run on Google’s 10 blue links is now rapidly transitioning to digital experiences based on personalized prompts and direct ...

Generative AI is rapidly replacing Google as the primary discovery tool, necessitating "Generative Engine Optimization" (GEO) to ensure brands appear accurately in AI-generated answers. This ...

Google is bringing its AI-powered conversational search feature, Search Live, to India — launching in English and Hindi — and expanding AI Mode to seven new Indian languages, as the company ...

For the last two years, LinkedIn has tried to infuse AI into different parts of its platforms, including ad copies, content creation, personalized digests, hiring assistance, job hunting advice, and ...

Follow ZDNET: Add us as a preferred source on Google. I don't know about you, but I'm tired of seeing AI used in place of actual search results in my web browser or used to summarize whatever I'm ...

Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and ...