In a landmark discovery that bridges nearly a century of theoretical physics, a Chinese research team has successfully ...

Not long ago, showing up in a Google search was enough. A complete Google Business Profile (GBP) and a steady stream of reviews could put your client in front of the right customers. But today’s local ...

Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.

Google is testing adding a rainbow effect to the AI Mode and Web tabs within the search bar. We've seen this on the AI Mode button on the search box and it seems Google is testing it to highlight some ...

Tulane University and the University of Chicago researchers have conducted research demonstrating that user search habits and the relevance‑based optimization of search engines contribute to the ...

Deborah Lee does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...