Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.

Not long ago, showing up in a Google search was enough. A complete Google Business Profile (GBP) and a steady stream of reviews could put your client in front of the right customers. But today’s local ...

Google is testing adding a rainbow effect to the AI Mode and Web tabs within the search bar. We've seen this on the AI Mode button on the search box and it seems Google is testing it to highlight some ...

Three years ago, if someone needed to fix a leaky faucet or understand inflation, they usually did one of three things: typed the question into Google, searched YouTube for a how-to video or shouted ...

AI search powered by LLMs is changing how consumers look for products and services. Artificial intelligence is (AI) is beginning to change the ways consumers find and trust information. A striking ...

In an era defined by polarized views on everything from public health to politics, a new Tulane University study offers insight into why people may struggle to change their minds—especially when they ...

Google’s John Mueller answered a question the question of how long it takes for SEO to work and what it means if rankings don’t change after a year. Sometimes best practices doesn’t work and John ...

Deborah Lee does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...