Not long ago, showing up in a Google search was enough. A complete Google Business Profile (GBP) and a steady stream of reviews could put your client in front of the right customers. But today’s local ...

As search marketers, we tend to focus on what we can control: keywords, links, Core Web Vitals, indexed pages. We have dashboards for our dashboards. But not everything that shapes search behavior ...

Google is testing adding a rainbow effect to the AI Mode and Web tabs within the search bar. We've seen this on the AI Mode button on the search box and it seems Google is testing it to highlight some ...

In an era defined by polarized views on everything from public health to politics, a new Tulane University study offers insight into why people may struggle to change their minds—especially when they ...

Google’s John Mueller answered a question the question of how long it takes for SEO to work and what it means if rankings don’t change after a year. Sometimes best practices doesn’t work and John ...

Deborah Lee does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...