Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

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Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.

Google Ads quietly rolls out a powerful new AI model that is better able to catch policy violations and malicious activity.

OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer ...

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...

Search engines, social media, e-commerce, and mobile games all make money by selling advertising. But making ads work in AI search might not be so straightforward. Perplexity, for instance, reportedly ...

It is another week and more Google Search ranking volatility but this was a weird one. Google launched Personal Intelligence ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AdSense earnings is sharply dropping for ...