Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

SMEs can now position their content for Perplexity visibility through an optimization service targeted at generative ...

CHICAGO, IL - October 17, 2025 - - Chicago's search marketing sector has grown into one of the most data-driven in the ...

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.

Businesses looking to draw Google Gemini’s attention to their content now have access to a dedicated Generative Engine Optimization ...

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...

GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility ...

If your law firm still views “search visibility” as landing a top spot in Google’s traditional results, you may be missing a ...

A new report from Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), reveals the changing ...

AI is fueling more (not fewer) searches as users ask more complex, conversational, and visual questions, says Google's VP of ...

You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.