January 14, 2026 - PRESSADVANTAGE - As digital marketing continues to evolve, so too does the field of search engine ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. But the future of search marketing isn’t about abandoning SEO for something ...

Figure Media has launched its Generative Engine Optimization (GEO) service, enabling brands to gain visibility in AI-generated search results ...

Interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization ...

If it feels like the entire internet woke up one day and decided to start every sentence with “AI,” you’re not wrong. Marketers are being hit with a daily wave of LinkedIn thought leaders, half-baked ...

Founders usually brace for competition from better products or bigger teams. What they rarely see coming is losing visibility ...

Yolando, a competitive intelligence and Generative Engine Optimization (GEO) platform, today announced its official commercial launch with $8.5M USD in total funding from Drive Capital. The platform ...

With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, ...

Whether you work in healthcare communications, pharmaceutical marketing or biotech public affairs, you already know the rules of digital engagement are changing (and changing quickly). But there’s a ...