Average position has been a cornerstone metric in SEO reporting for years. It provides a simple, at-a-glance sense of where a site typically ranks in Google’s search results. That sense is growing ...

Leveraging clickstream data as a directional metric, rather than looking at rankings on the search engine results page, allows Verizon's search engine optimization (SEO) professionals to analyze ...

Earlier this month, we documented that the average position sharply increased for many sites when Google made that num 100 change blocking a lot of automated queries. Well, for some sites, that number ...

A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews ...

For most of the internet era, online searches worked like menus. You typed a few words into a search engine like Google or ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Organic search visibility is a measure of how often a website appears in unpaid (organic) search results on Google and other search engines. High organic search visibility means a site ranks well and ...

The new Search API is the latest in a series of rollouts as Perplexity angles to position itself as a leader in the nascent AI-powered search engine space. AI-powered search capabilities are ...

Apple reportedly has an AI search in the works. The AI search experience could have a standalone app and power Siri. Timely and strategic release with broader success of AI search engines. With the ...