Google’s John Mueller answers a question regarding the accuracy of the average position metric which appears in the search performance report in Search Console. This question is answered in the latest ...

Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year.

Google's John Mueller confirms that when a URL appears in an AI Overview and as a blue link on the SERP, it won't count as two impressions.

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...

Leveraging clickstream data as a directional metric, rather than looking at rankings on the search engine results page, allows Verizon's search engine optimization (SEO) professionals to analyze ...