Average position has been a cornerstone metric in SEO reporting for years. It provides a simple, at-a-glance sense of where a site typically ranks in Google’s search results. That sense is growing ...

Leveraging clickstream data as a directional metric, rather than looking at rankings on the search engine results page, allows Verizon's search engine optimization (SEO) professionals to analyze ...

A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews ...

Alphabet (GOOG) is both a strong growth business and undervalued, trading at a P/E of 19, well below tech peers and the market average. Recent stock underperformance is due to antitrust risks, AI ...

Earlier this month, we documented that the average position sharply increased for many sites when Google made that num 100 change blocking a lot of automated queries. Well, for some sites, that number ...

Google’s AI Overviews have reshaped search almost overnight. For paid search marketers, the fight for above-the-fold visibility is no longer just about ad rank – it’s now a push to appear above the AI ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

For most of the internet era, online searches worked like menus. You typed a few words into a search engine like Google or ...