Google is sifting through the photos and commentary on its blossoming social network so its Internet search results can include more personal information. The additional personal touches coming out ...

MENLO PARK, Calif. (AP) -- Google has quietly retooled the closely guarded formula running its Internet search engine to give better answers to the increasingly complex questions posed by Web surfers.

Google has quietly retooled the closely guarded formula running its Internet search engine to give better answers to the increasingly complex questions posed by Web surfers.The overhaul came as part ...

Google debunks myths of ranking formulas, urging focus on user experience over SEO shortcuts. Google says no "perfect page" formulas exist for high rankings. Third-party SEO tools push formulas, but ...