It’s official. Instagram is letting down its walls to search engines – and this is an absolute game changer for brands and creators alike. Once siloed within the confines of the platform, public ...

Instagram now allows search engines like Google to display public posts on results pages, making it a powerful SEO (search engine optimization) tool for businesses. This is a huge win for business ...

Instagram has begun automatically generating headlines and descriptions for users’ posts that appear in Google Search results — often without users’ knowledge and, in some cases, with misleading or ...

Google adds follow buttons in Discover and will surface posts from X, Instagram, and YouTube Shorts. Follow buttons are live now. Social content rolls out in Discover in the coming weeks. Google ...

It looks like Meta has decided to turn Instagram users into unwitting SEO spam pawns. On Tuesday, 404 Media reported that the platform is generating sensational, likely AI-generated headlines and ...

Instagram’s quiet rollout of AI generated search titles for public posts is not a minor tweak to how people discover content. It is a structural change in how the platform represents users to the ...

Google is rolling out new features in Google Discover to help promote publishers and content creators. There is a new follow publisher feature in Google Discover where you can subscribe to your ...

Instagram head Adam Mosseri says the company is looking to improve the app’s search functionality, admitting this is an area where Instagram could do more to compete. The remarks, made on a recent ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. Instagram is now Meta’s third app with over 3 billion users.