Todd Friesen, one of the most experienced digital marketers in our industry, recently posted on LinkedIn that the core fundamentals that apply to traditional search engines work exactly the same for ...

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy. The explosive rise of ChatGPT and other generative AI tools has ...

In a matter of months, artificial intelligence has begun to change how people search for things online in ways that have alarmed some marketers. Consumers who use traditional search engines like ...

Google Ads will remove manual language targeting for Search campaigns and shift fully to AI-driven language detection by the end of this year. Details: Why we care. Advertisers will no longer choose ...