Online advertising platform Marin Software announced plans today to dissolve the company, subject to shareholder approval. Marin’s board of directors approved a formal Plan of Dissolution and ...

For marketers exploring AI search, this year’s Black Friday weekend delivered both a moment of clarity and a series of questions. The websites of 20 large retailers from Best Buy to Etsy averaged ...

Search marketing has changed immensely in the last two years. Since OpenAI made ChatGPT publicly available, search behaviors by consumers have gradually shifted. People are no longer relying on just ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

Go-to-market teams can track LLM citations, control their brand narrative, influence buyers earlier, and prove ROI with new G2 solutions. CHICAGO--(BUSINESS WIRE)--G2, the world’s largest and most ...

Search marketers are starting to build, not just optimize. Across SEO and PPC teams, vibe coding and AI-powered development tools are shrinking the gap between idea and execution – from weeks of ...

Adobe reached a deal to acquire search engine marketing platform Semrush for $1.9 billion. The design software firm said it will pay $12 a share for Semrush, in a deal expected to close during the ...

Move over Search Engine Optimization (SEO), the new must-have marketing strategy is Generative Engine Optimization (GEO). Traditional SEO results have collapsed, taking $74 billion in marketing ...

NEW YORK — Hyundai is taking a more conversational approach to its marketing in order to keep up with the proliferation of artificial intelligence (AI). This comes as the industry experiences major ...

B2B marketers love search marketing and there’s a good reason. Search is a major part of most buying processes. It’s such a vital element of the buying process that it can actually be difficult for ...