Whether it’s search demand, revenue, or traffic from organic search, at some point in your SEO career, you’re bound to be asked to deliver a forecast. In this column, you’ll learn how to do just that ...

For SEO experts, Google’s core updates are a way of life. They will happen at least once – if not multiple times – a year. Naturally, there will be winners and losers. So while Google doesn’t disclose ...

April 3, 2007 — -- A three-day Google search for a pet snake missing somewhere inside the company's cavernous New York offices slithered to an end last night. Kaiser, a 3-foot, nonvenomous python ...