Whether you’re shopping, doing research, or just looking to settle a debate with friends, Google is often the first place we turn to for answers. But with billions of results at our fingertips, ...

Use Google like a pro with these shortcuts that will zero in on the search results you want.

Make it easier for your users to find you. Discover how query expansion and query scoping can help with this in-depth article. The right search query is a Goldilocks-style effort: Not too specific ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Google supports over a dozen search operators. A search ...

The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google. This is a difficult question to answer, and in today’s article, I will provide ...

Search isn’t just about matching keywords – and that’s even more true when we talk about semantic search. Semantic search is about finding the right information for the searcher at the right time.

Businesses can glean a great deal of information from a ranked list of queries, but it is important not to rush to judgment. When starting with a new client, I first request a spreadsheet of query ...

Google's search engine has become so pervasive, it's almost impossible to remember a time when you couldn't find the answer to nearly any question just by googling it. It's become such common ...

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue ...

If your business lives and dies by Google search engine results — if you at least in part make money based on Google search results — this news is for you. Google just announced it is in the process ...

Searching on Google has become second nature for billions of people. In fact, Googling is so entrenched in our culture, it's become the generic word for looking things up online. Yet even though you ...