Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic. Everyday billions of people type words into ...

You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood – and often misused. Here are five tips to help you get more from ...

Google seems to be testing the search terms insights report for responsive search ads. Search terms insights help you understand how your customers are searching and engaging with your business on ...

Ginny Marvin, Google's Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and reports. She said, "the threshold increase was solely privacy-driven." She ...

AI Max has no conversion minimums Smart Bidding is required for search-term matching. AI Max draws on pages, ads, and keywords to create gen-AI ad variants. Google confirms no conversion minimums for ...

What did the world obsess over this year? Google just released its annual Year in Search report, and this year’s breakout winner was “Gemini,” Google’s AI chatbot. Unlike the everyday searches we type ...