Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, ...

As competition from newcomers like Bluesky and Threads increases, X launched a “Radar” trend analysis tool that aims to offer subscribers real-time insights into emerging trends and conversations on ...

OpenAI’s long-rumored internet search tool is finally official. The company said Thursday it’s alpha testing a prototype AI search tool, which will let users ask direct questions (including follow-ups ...

Discovery now happens before search demand is visible in Google. In 2026, interest forms across social feeds, communities, and AI-generated answers – long before it shows up as keyword search volume.

In this week’s Ask An SEO, Chandrika asks: “What are the important points to consider when doing keyword research for SEO using Google Keyword Planner? Should we focus on keywords with a monthly ...

ChatGPT, Perplexity, Google’s AI Overviews, and dozens of emerging AI search options are quietly reshaping how people discover attorneys. The question isn’t whether AI search will matter for your firm ...