The SEO industry is undergoing a profound transformation in 2025. As large language models (LLMs) increasingly power search experiences, success now depends on withstanding traditional algorithm ...

Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm can be used for search, recommender systems (like ...

Google has confirmed that a massive leak of some 2,500 internal documents related to its search engine is authentic – and one expert said the trove shows that “Google tells us one thing and they do ...

Google updated its algorithm to combat explicit deepfakes. Content removal processes are now easier and more comprehensive. Search rankings will demote sites with frequent policy violations. Google ...

Securing a top spot on search engine results pages greatly increases the chances that potential customers will click and visit a brand’s website. Top rankings on SERPs not only drive traffic and ...

A purported leak of 2,500 pages of internal documentation from Google sheds light on how Search, the most powerful arbiter of the internet, operates. A purported leak of 2,500 pages of internal ...

Researchers at the University of Kent, UK, introduced LiteRBS (Lightweight and Rapid Bidirectional Search), a novel grid-based pathfinding algorithm designed for efficient and scalable navigation in ...

Elastic, the company behind the popular Elasticsearch open-source project, has evolved significantly from its origins as a tool for integrating search into applications. Today, the company offers ...