We categorize market research into two main types: Primary and secondary. Primary research is research that you conduct yourself (or by a hired agency) to gather new information on current or ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

This policy applies to activities that involve the secondary analysis of data (such as medical records, student records, data collected from previous studies, audio/video recordings, etc.) or ...