Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

If you are looking to gather information on customers or potential customers, there are a number of ways to gather specific data on or from your target market. Secondary research includes analyzing ...

Gain comprehensive training in the whole process of research conceptualisation, design and operationalisation. Develop a thorough theoretical and practical grounding in the variety of qualitative and ...

Gain Economic and Social Research Council (ESRC)-approved research training in politics and international relations. Build a thorough grounding in practical methodological skills through hands-on ...