Key drivers include demand for unified customer profiles, omnichannel marketing strategies, and personalized experiences ...

Understanding the layers of a CDP can help you make more informed decisions and provide a better solution for your marketing teams and the end customer experience.

Twilio, the customer engagement platform that drives real-time, personalized experiences for today’ s leading brands, kicked off its user conference, SIGNAL, with a preview of its next ...

Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Data platform and warehouse users can now drive more effective marketing campaigns with real-time insights from Twilio Segment's customer profiles ...

Driven Landscape Organizations are inundated with vast amounts of data generated from various sources, including customer interactions, operational processes, and market ...

The analyst firm identifies data collection, customer profile unification, integrations and segmentation as among the key features of a CDP ...

Twilio, a customer engagement platform provider, today at Snowflake Summit 2024 introduced Linked Audiences and the Segment Data Graph to enhance Twilio Segment's interoperability with data platforms ...

With its $80 million funding round, Hightouch becomes a startup unicorn. It uses AI to transform marketing and sales, rivaling Salesforce and Twilio.

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop.

The generative AI tool can help companies synthesize customer data for marketing, answer technical questions, and automate some tasks.