SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, kicked off its user conference, SIGNAL ...

Twilio and AEG announce a multi-year partnership. See how Twilio Segment and AXS will power personalized fan experiences at ...

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...

Purple, a global leader in digital connectivity and guest experiences, today announced the launch of Engage, a streamlined CRM and email marketing platform designed specifically to help businesses ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Twilio and AEG recently announced a multi-year partnership under which Twilio’s customer engagement tools will power ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Julia Hornstein Every time Julia publishes a story, you’ll get an alert straight to your inbox!

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

If anyone’s sick of hearing about data silos, it’s marketers. But fragmented data is still a big problem for them, making it hard to understand the impact of specific channels on campaign performance.

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...