Delivered quarterly, Commercial Pulse is generated from more than 500 million Veeva CRM interactions for the industry's most complete, timely, and accurate HCP access data True Industry Census: Based ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

What sets HealthLink Dimensions apart is its highly accurate and privacy-safe healthcare provider data, sourced from nearly 500 channels. HealthLink data is continuously updated through real-time ...

When the marketing team is building its strategies, you should serve as an advisor when it comes to segmentation and narrowing down a targeted customer persona’s qualities. This is because you can ...

StackAdapt ( the leading technology company in advertising and marketing, today announced the launch of its in-platform National Provider Identifier (NPI) Targeting and Measurement capabilities.

StackAdapt's new self-serve capability enables compliant, scalable, and real-time campaign measurement at the individual healthcare provider level.