Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Delivered quarterly, Commercial Pulse is generated from more than 500 million Veeva CRM interactions for the industry's most complete, timely, and accurate HCP access data True Industry Census: Based ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

December’s HubSpot updates were all about making day-to-day work in HubSpot a little smoother. Here’s what stood out to us. The post December 2025 HubSpot updates: Smarter segmentation, tighter AI ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

Explore the transformation of consumer identity and the failure of traditional market segmentation strategies as regulations ...