Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

When the marketing team is building its strategies, you should serve as an advisor when it comes to segmentation and narrowing down a targeted customer persona’s qualities. This is because you can ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

December’s HubSpot updates were all about making day-to-day work in HubSpot a little smoother. Here’s what stood out to us. The post December 2025 HubSpot updates: Smarter segmentation, tighter AI ...