Explore the transformation of consumer identity and the failure of traditional market segmentation strategies as regulations ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With the rapidly evolving world of digital marketing, firms are ...

Predictive analytics transforms your historical marketing data into powerful insights about what will happen next: whether that's identifying which customers are likely to make a purchase, identifying ...

To listen to the audio version of this podcast, click here. The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly ...