Explore the transformation of consumer identity and the failure of traditional market segmentation strategies as regulations ...

Los Angeles, California - January 20, 2026 - PRESSADVANTAGE - Rocket CRM, a software platform, has released an ...

A powerful Visit Type Segmentation coupled with a traditional Recency, Frequency, Success model doesn’t just expose the data in a performance-efficient manner – it helps marketers understand how the ...

BCG’s Parul Bajaj highlights the critical need for "bionic marketing" to navigate India’s hyper-complex landscape. From debunking vanity metrics to mastering the shift from SEO to AI-led discovery, ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Editor’s Note: Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive. Thanks to the tool’s ability to send ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Tyler, The Creator has been putting on a masterclass on contemporary marketing if you haven't been paying attention over the past few weeks. From the rollout of his eighth studio album, Chromakopia, ...