The changing dynamics of customer demand is one. Businesses are seeking IT solutions that address critical requirements that will help them gain a competitive position and realize operational ...

One of the most common objections we receive when helping our clients make the shift to selling more cloud and managed services is that their customers are mostly enterprise accounts. We often hear ...

Trust is critical when marketing and selling intangibles. We can’t handle or touch everything we buy. Intangible products and services — like consulting services, Software-as-a-Service (SaaS) and ...

A handful of health systems are exploring new revenue streams by selling back-office functions, like IT support, revenue cycle management or scheduling, as services to other providers, a healthcare ...

Andrew Olsen, CFRE is President of Altus Marketing, a Moore company, a best-selling author, and host of a top-rated nonprofit podcast. Selling professional services often involves a complex, ...

There are many ways for a firm to unlock new revenue. With the rapid acceleration of technology use and new offerings that arose from the pandemic, accountants have realized the benefits they can gain ...