I’ve found it annoying that over the years, more and more people use SEM to mean paid search, as if SEM excludes SEO. That’s not how I defined SEM — search engine marketing — back 2001. I’d still like ...

Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. SEM stands for “search engine marketing.” It is the process of ...

Finding online success for a small business involves a comprehensive and methodical marketing strategy that uniquely combines search engine optimization and search engine marketing. I have found that ...

Please note: There is now an updated version of this article, published in 2017: What is SEM? In the early 2000s, search engine marketing (SEM) was originally defined ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...