AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

Your website may look just the way you want, but how can you tell if it’s working the way it should? All your marketing efforts really hinge on the performance of ...

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...

Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is constantly shifting. Noise: The shift from Universal Analytics to GA4 has been ...

In the modern era of relentless competition and the utmost importance placed on online visibility, comprehending the significance of SEO analytics is pivotal for attaining digital success. SEO, or ...

Opinions expressed by Entrepreneur contributors are their own. You likely heard the saying, “You have to spend money to make money.” Well, the same is true when it comes to search engine optimization ...

In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate ...

You likely heard the saying, "You have to spend money to make money." Well, the same is true when it comes to search engine optimization (SEO). To see a true return on that investment, you need to ...

Unlock the future of SEO with cross-channel strategies. Learn how to leverage YouTube, LinkedIn, and more for maximum visibility. SEO professionals are on the verge of a new era. With hindsight, the ...

Did you ever see your Google Analytics code, for your website, on someone else's site? It happens for some reason here and there. But if it does, there is no reason to worry that it will impact your ...

Google's John Mueller said that your SEO is not impacted by the way you implement your analytics software. That is assuming you don't implement it in a way that blocks crawling and indexing, he added.