MetaRouter's game-changing Sync Injector empowers companies to move their third-party tags server-side without compromise by using novel pathways to negotiate for and surface anonymous tracking IDs.

NEW YORK--(BUSINESS WIRE)--Attentive, the AI-powered mobile marketing platform, is elevating its identity solution, Attentive Signal, with the introduction of new features—Enhanced Attentive Tag and ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, has announced the release of its MCP Server, a new ...

NEW YORK, July 11, 2024 — Braze, a leading customer engagement platform that empowers brands to Be Absolutely Engaging, today announced the launch of the Braze Data Platform, a comprehensive, ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...